Toy DTV commissions feed kid slates
Atight TV market and the emergence of cheaper production technology is making direct-to-video a more attractive platform for moving a toy from the store aisle to the small screen these days. And the success of Mattel's Barbie as Rapunzel (2002) and Barbie in the Nutcracker - which was the number-two best-selling children's video in 2001 - makes the option even more appealing.
June 1, 2003
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