Apparel licensors use marketing clout to stake out brand awareness

The children's apparel market moves as quickly as a toddler outgrows sizes. Add the dynamic of licensing - with its shifting landscape of hot and cold properties - and it's easy to see why retailers, licensors and manufacturers are finding new ways to work together to gain a foothold.
By
August 1, 2003

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu