Marketers blog-on to a hot new teen outreach tool

AS if the teen mind space isn't already crowded enough, there's another new media stream competing for the demo's attention now. Blogs, or web logs, are essentially on-line diaries - simple web pages where 'bloggers' can express themselves, link to their favorite sites and create communities of people with common interests or strong opinions to air. And a recent Pew Internet study estimates that as many as one in four teens maintain blogs, making them a pervasive medium with enormous teen marketing potential.
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August 1, 2003

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