Diversification makes a strong fashion statement for licensees

In the up-and-down world of kids licensing, covering your bases with a more diverse range of product is essential to survival. Children's apparel is certainly no exception, and in the ramp-up to MAGIC Kids in August, some companies seem to be eyeballing the Hispanic youth market, up-scale adult brands and a high-fashion approach to product styling to make their safety nets even more cushy.
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August 1, 2003

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