NeoPets connects kids and brands on-line

It's a no-brainer that the stickiest approach to making brand connections with kids on-line is through interactivity. But the challenge of creating web activities that are fun enough to reel kids in voluntarily and branded enough to make a lasting marketing impression can be daunting. Luckily for kids advertisers, NeoPets is on the case to make the whole thing a cinch.
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August 1, 2003

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