Fisher-Price toddles into the baby vid market

The infant video/DVD market has been booming for the last couple of years, with pioneering lines like Baby Einstein and Baby Genius making big bucks by appealing to parents' desire to start their kids' intellectual evolution early. So with a name that's synonymous with infant development in the toy realm, why is Fisher-Price just now making its move into the category with partner Artisan Home Entertainment?
By
September 1, 2003

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