Hot Talent: Beehive makes broadcast design dreams come to life on-screen
Toiling in the shadows of its kidnet clients and getting no credit for some of its biggest jobs, New York-based broadcast design firm Beehive has learned to focus instead on the satisfaction of a job well done. And in this case, says the nine-year-old shop's creative director and co-owner Ada Whitney, that means capturing the audience's attention and making a connection to the channel brand - all in less than 30 seconds.
September 1, 2003
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