Cartoon gears up for phase two
With pay-TV feeds into 145 countries and on-the-ground teams that have succeeded in cementing relationships with local retailers and licensees, Cartoon Network's colonial approach to global expansion has served it well to date. But the increasingly Byzantine nature of the company's operational structure isn't particularly well-suited to its next goal - launching cohesive programming and merchandising initiatives that involve all of its territories.
September 1, 2003
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