Fox Kids Europe blurs the line between on-screen and on-line

As interactive digital TV continues its push into European households, kid-centric networks are adopting new competitive strategies in an increasingly tight marketplace. Fox Kids Europe is hoping that melding its web and TV divisions will give it an edge. In July, the company relaunched its interactive gaming channel in the U.K., developing all of the net's show- and character-based content in-house for the first time.
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September 1, 2003

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