The role-play category booms as kids play at superhero emulation
While they may not be responsible for the larger-than-life superheroes that currently proliferate the entertainment world, toy companies can take credit for the increasing number of pint-sized copycats running the streets these days. The action figure role-play category (wearable accessories that help kids become their favorite hero) has exploded in the last year, prodded by technological innovation, new twists on old ideas, and tie-ins to box-office blockbusters.
September 1, 2003
Newsletter
