Nick tells kids to get out and play

It's no secret that a substantial chunk of Americans are having issues with their weight, and it's a problem that starts young. Recent CDC studies have found that 15% of kids ages six to 19 are overweight, and less than 25% are getting in 30 minutes of exercise a day. Nickelodeon has decided to do something about it with a multi-year, national campaign called 'Let's Just Play' involving all its media tentacles and grassroots social org relationships.
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September 1, 2003

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