Got it, Need it: Disney UK grows new local roots

For Disney UK these days, home is where the ratings are - or so it hopes. In a bid to grow the audience base for its three U.K. nets (Toon Disney, Disney Channel and Playhouse Disney), the company is boosting its commitment to local content. 'We've got some fantastic U.S. shows, but to appeal to the U.K. market, we've found that you have to complement them with indigenous programming,' says Disney UK director of programming and commissions James Neal.
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October 1, 2003

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