Sony’s Astro Boy merch program prepares for lift off

Since the news of Astro Boy's revival hit the floor at Licensing Show in June, buzz has been building around the Sony property - and with good reason. The Astro Boy brand has earned more than US$3 billion in its native Japan, and Kids' WB! snapped up an unprecedented 25 episodes (instead of the usual 13) of the anime-style show, which will start airing in early 2004. Sony Pictures Consumer Products is taking full advantage of the momentum, kicking off an Astro Boy licensing program with Bandai as its master toy licensee.
By By
November 1, 2003

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu