Nick checks into kid-centric hotels

Kids visiting Orlando, Florida will soon have the opportunity to break bread and bunk down with their favorite characters as Nickelodeon builds up to unveiling its branded hotel concept in early 2005. Senior VP of creation Howard Smith says the idea was borne largely from the frustration experienced by Nick employees who travel with their kids. They found traditional hotel rooms lacked kid space and parental privacy, intensifying family squabbles on the road. Nick's own ongoing focus group research shows that kid influence on family vacation planning is growing, further bolstering the company's conviction that there is room in the market for family-first hotels.
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December 1, 2003

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