Rotter Group shifts into kids marketing gear
As the retail market starts to loosen up a bit and toy marketing budgets get slightly plumper, the timing may be perfect for Steve Rotter's decision to go back to his kids marketing roots. The former chairman of rotterkantor (which started out as a kids agency and gradually expanded to serve all kinds of clients) has branched out on his own to open a new full-service youth marketing agency called the Rotter Group, with offices in New York and L.A.
December 1, 2003
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