France’s nascent licensed toy market starts to mature
While toy markets the world over continue to languish, licensed toy sales in France have been growing at a pretty impressive rate lately. According to NPD Eurotoy's Review of Licenses within the Traditional Toy Market, they were up 32% the first three quarters of 2003 versus the same period the previous year - and that's before the all-important Christmas spending rush.
January 1, 2004
Newsletter
