Got It Need It: Nick Jr. Australia to relaunch and up its preschool programming budget

Nick Australia's programming team is looking to make Nick Jr. a priority for 2004, with a block relaunch scheduled for March and a 50% budget bump. Now eight years old, the 9:30 a.m. to 2:30 p.m. weekday block averaged a rating of 28% with kids zero to four from September 19 to December 13 last year, but the channel would like to increase that take. And what better way to grab the attention of a preschooler than to enlist the help of a channel-exclusive Muppet.
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January 1, 2004

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