Scholastic puts little Clifford in the merch spotlight

Originally conceived as a means to breathe new life into Scholastic's 40-year-old Big Red Dog property, it appears Clifford's Puppy Days has a much more valuable pedigree. With the 25 x 22-minute animated series pulling in the second-highest number of preschool viewers on PBS since its September 2003 debut, Scholastic Entertainment is convinced that the little guy merits his own licensing program.
By By
February 1, 2004

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