Fox L&M gives broad grants on Robots

With a full 18 months to go until Robots' March 2005 release date, Fox Licensing & Merchandising has already pretty much finalized its merch program. A roster of 20 licensees will come out with products for mass and mid-tier one month before its theatrical debut. 'Instead of piece-mealing and slicing up rights, our strategy was to have a focused line with broad grants given to partners who are committed to doing a wider range of products,' says VP of domestic sales and worldwide publishing Jennifer Robinson.
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February 1, 2004

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