Gaden to rejuvenate classic S&S book franchises

With Nancy Drew and Raggedy Ann both celebrating significant birthdays in 2005, Simon & Schuster Children's Publishing is giving the kidlit legends a licensing and branding makeover. And former BBC Americas senior VP of marketing and consumer products Bill Gaden has been recruited to lead the revamp efforts as VP of sales and subsidiary rights.
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February 1, 2004

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