Gaden to rejuvenate classic S&S book franchises

With Nancy Drew and Raggedy Ann both celebrating significant birthdays in 2005, Simon & Schuster Children's Publishing is giving the kidlit legends a licensing and branding makeover. And former BBC Americas senior VP of marketing and consumer products Bill Gaden has been recruited to lead the revamp efforts as VP of sales and subsidiary rights.
By
February 1, 2004

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu