Looking at the bigger brand picture with m4e
Bringing his brand development expertise into play under a new indie shingle, former CTM-Concept TV & Merchandising managing director Hans Ulrich Stoef has opened a brand incubation company called m4e in Munich. The outfit specializes in developing TV series concepts as brands in the German market, and is set up to handle everything from distribution, co-production and broadcast deals, to licensing and marketing.
February 1, 2004
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