Promo Partner Personal: Mills Corp. courts top brands for shoppertainment

With shoppers increasingly drawn to discount outlets, on-line shops and big-box retailers, hanging out at the mall has almost become a lost art. But thanks to big-name partners such as Coca-Cola, Crayola and even the St. Louis Blues NHL team, mall developer Mills Corporation has turned a typical mall visit into an entertainment extravaganza.
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February 1, 2004

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