Hipper, manga-inspired Spidey should snag younger readers

Looking to lure a new generation of six- to 12-year-olds into Spidey's comic book web, Marvel Publishing has created an imprint that retells the 40-year-old franchise's stories using modern-day narrative imperatives - namely manga-inspired art, self-contained story arcs and updated kid lingo.
By By
February 1, 2004

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