Turf Wars! Specialty toy retailers map plans to win back ground lost to mass-market marauders

Mass-market retail giants Wal-Mart and Target took their fight for consumer dollars into the toy aisle this past Christmas, offering low-priced loss-leader items to lure traffic into their stores. And holiday shoppers took the bait hook, line and sinker. Thanks to that, 2003 will arguably go down as the year that the discounters took over the US$21-billion U.S. toy biz, nudging specialty king FAO Inc. into Chapter 11 for the second time, putting KB Toys into Chapter 11 for the first time, and leaving the rest of the nation's specialty toy retailers scrambling.
By By
February 1, 2004

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