4Kids International’s new MD shakes things up

4Kids Entertainment International's new managing director Simon Philips is overhauling the way the company does business. 'You can't look at the world as a single opportunity,' he says, and so the company is honing in on the individual needs of each licensing territory and building local strategies to help global brands such as Yu-Gi-Oh! and Pokémon stay buoyant.
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March 1, 2004

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