Licensors heat up Hispanic merch programs to feed retailer demand
With retail sales of more than US$400 million - pushing total sales past the US$1-billion mark since her 2001 debut - Nickelodeon's Dora the Explorer had a great year. A brand that continues to find broad acceptance among kids of all stripes, Dora also gained significant recognition from her fellow Hispanic-Americans in 2003.
March 1, 2004
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