Vacant’s urban focus attracts kid hipsters

Looking for a way to generate brand buzz with the cool kids? The Vacant retail concept might be your answer. Vacant is a store/gallery hybrid aiming to preserve urban retail's cutting edge by setting up temporary stores (no two are alike), filling them with limited-edition streetwear, action figures and toys that are unavailable in the host city, and holding in-store events to draw traffic.
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March 1, 2004

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