International Introspective: China’s budding merch market proves a tough nut to crack

With 299 million kids ages zero to 14 and a commercial market that is rapidly opening up to foreign investment and goods since joining the WTO in November 2001, China seems like a ripe licensing plum ready for the picking. In fact, in the last 18 months, licensors have been announcing plans to bring their kids properties into the country with some regularity. But having surveyed the nascent licensing scene in mainland China, the fruit is not likely to start raining down anytime soon without some vigorous tree-shaking.
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May 1, 2004

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