Entertainment Rights spreads its fare around the world

Coming off a year of record-breaking profits, London-based Entertainment Rights is continuing its drive for global expansion. While the acquisitions team has been busy expanding ER's library in an effort to crack into the American market (see 'ER uses American icons to springboard into the U.S. market,' page 15), the sales team has posted a raft of international sales for both proprietary and third-party properties. ER CEO Mike Heap says that picking up older-skewing fare such as Hasbro's Duel Masters (ShoPro) has given the company a more comprehensive portfolio to offer buyers. Heap says ER will continue adding to its library, which already contains more than 1,700 hours of programming.
By
May 1, 2004

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