DVD releases extend the shelf life of movie merch

It used to be that when you dropped a few hundred million on a picture, it bought you more than 15 minutes of fame. Not anymore. With dozens of kid-themed blockbusters in theaters every year, a release barely has time to catch its breath these days, let alone move warehouses full of product.
By
June 1, 2004

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu