Got it Need it: Disney Japan says konnichiha to girls toons
Launching a new channel under the umbrella of a globally known programming brand can be both a blessing and a curse. On the one hand, sell-in is a lot easier because the audience is already familiar with your pitch. But on the other hand, that same audience has a preconceived notion of what the channel should air, making it difficult to break any molds. But Eddie Cox, VP of programming and production at Disney Channel Japan, which debuted on SkyPerfecTV as a pay service six months ago, is ramping up to do just that.
June 1, 2004
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