Retail Radar: Fuzziwig’s sweetens the candy retail pot
You won't find any Oompa Loompas running around Fuzziwig's Candy Factory, but that certainly doesn't make its wall-to-wall sweets stores any less potent as kid magnets. Averaging 1,000 square feet with 500 different candy SKUs, the chain's 74 outlets sport a whimsical factory look à la Willy Wonka, with crazy colors, lights and animatronic gears on the walls. And they're popping up all over the U.S., with 15 new outlets bearing the names Fuzziwig's or Sweets From Heaven (a competing chain that Fuzziwig's acquired in 2003) scheduled to open this year.
June 1, 2004
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