Taking your hit from red-hot to evergreen

Remember The Simpsons episode when Malibu Stacy came out with a new hat, and a stampede of little girls (not to mention Smithers, who turns out to be a raging Stacy-holic) cleaned out the entire retail supply in a nanosecond? Unfortunately, reinvigorating a property at retail isn't that simple in the real world - especially when you're dealing with a hit TV property whose ratings and sales have both leveled off from the stratospheric highs of the good old days.
By
June 1, 2004

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