Taking your hit from red-hot to evergreen
Remember The Simpsons episode when Malibu Stacy came out with a new hat, and a stampede of little girls (not to mention Smithers, who turns out to be a raging Stacy-holic) cleaned out the entire retail supply in a nanosecond? Unfortunately, reinvigorating a property at retail isn't that simple in the real world - especially when you're dealing with a hit TV property whose ratings and sales have both leveled off from the stratospheric highs of the good old days.
June 1, 2004
Newsletter
