Promo Partner Personals: Regal goes after the in-theater marketing crown

Audience fragmentation and rising CPMs are making TV such an increasingly tedious ad environment that many kids marketers have begun turning to other screens to get their messages out. And given that G-rated movies like Finding Nemo (US$339.7 million) and The Lion King (US$255.9 million) have unequivocally proven that kids are flocking to theaters, it's not surprising that this medium's marketing business has grown by 30% to 50% annually for the past three years.
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June 1, 2004

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