New technology wakes up slumber
It's a bed, it's a toy, it's a sleepover revolution! Tapping into new technology that speeds up and automates the inflating process, and coupling this advance with tougher vinyl that can withstand a little rough-housing, manufacturers are redefining the parameters of the sleepover/slumber retail category with portable sleeping playsets that straddle the line between toys and furniture. With the ability to sell into multiple mass-market aisles and new specialty channels, these sleeptime SKUs seem poised to inflate the category's size significantly this year.
June 1, 2004
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