Nielsen lays the groundwork for a video game metrics system

With more hands bypassing the TV remote to reach for the game pad, there's no doubt that marketers would love to get into video game brand placement in a bigger way. But the fact that the medium has no infrastructure for tracking ad effectiveness takes some of the shine off the proposition. That could all change very soon.
By
June 1, 2004

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu