Tween self-expression makes the accessories market sparkle
It's no secret that tween girls define their personalities by identifying with attributes and pop-culture icons they admire, and they're not shy about literally wearing these ID badges on their sleeves. All this has led to an accessories boom that has seen the category expand over the last two years from socks, shoes and bags at mass retailers to encompass a much wider range of product in channels that run the gamut from specialty accessories stores, to high-end jewelry and department chains.
August 1, 2004
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