‘DTV’ the new exposure-building buzzword at Licensing Show 2004
Royalty revenues were down US$26 million (-0.4%) in 2003, but that didn't seem to put a damper on anyone's spirits at this year's Licensing Show. Human traffic clogged the aisles, despite the fact that floor space increased by 14% from last year, and key players such as Disney, Warner Bros. and Nickelodeon made a splash with big booths that a number of industry players said seemed a little flashier than 2003's models.
August 1, 2004
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