Got it Need it: A changing of the guard

If you've been brewing a boys action show with an eye on Kids' WB! as your U.S. broadcaster, chances are you'll need to tweak the project significantly or find another on-air home for it State-side. Seeking to correct a ratings slip that has seen its Saturday numbers drop from a Q4 2002 average of 3.9 with kids two to 11 to 3.1 in Q4 2003 (weekdays were down from 2.0 to 1.5), the channel has brought in a new programming head who plans to shift the net's target demo down the age scale a bit and focus on making the airspace more fun.
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August 1, 2004

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