Scholastic goes graphic for kids

Once relegated to the back corner of indie comic book shops, the graphic novel genre is starting to make some serious in-roads into the mainstream book market. According to Calvin Reid, news editor at Publishers Weekly, the category made a US$55-million gain in 2003 to finish at US$165 million (up from US$110 million in '02). And for the first year ever, graphic books sold more robustly in bookstores (US$105 million) than in comic shops (US$60 million).
August 1, 2004

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