Tot TV testing serves two masters

Let's face it: kids under four years of age aren't exactly the most eloquent creatures. So when TV producers create shows for preschool consumption, they often test them with caregivers rather than the kids themselves because parents filter what reaches their kids and are better able to verbalize a show's pros and cons. Yet with the growth of cable and digital platforms carrying young-skewing programs, is it in the TV producer's best interest to ignore its key demographic?
By
August 1, 2004

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