French kidnets nip-and-tuck their brands and drive co-pros
The extreme makeover phenomenon has found an unlikely group of new followers in France. Kids programming execs on every type of air - but particularly in the cable/satellite universe, in which 14 kids channels compete for ratings, platform positioning and ad dollars - seem to be setting aside drastic programming overhauls this season in favor of sprucing up their on-air branding to attract fresh eyeballs.
September 1, 2004
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