Hong Kong wants to be your Asian licensing HQ!
There's no doubt that China is one of the most promising new territories for international licensing players. And with the implementation of the CEPA free trade agreement between Hong Kong and the Chinese Mainland this year - coupled with impending events like the opening of Hong Kong Disneyland in 2005, the Beijing Olympics in 2008 and the 2010 World Expo in Shanghai - the Chinese licensing market is projected to grow from US$600 million in 2001 to more than US$1.5 billion by 2010.
September 1, 2004
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