Fisher-Price picks up new tech to power its ELAs

On the heels of launching last year's PowerTouch system, which lets kids use their fingers to navigate interactive books, Fisher-Price is getting ready to take another giant step forward in electronic learning aid innovation. The toyco has picked up exclusive rights to use a new kind of technology that can scan text and images, interpret what they are, and then spit out information about them. The optical reader was invented by Paris-based tech company PurpleEyes, and FP is planning to use it to power up a line of learning toys that are scheduled to roll out in 2005.
By
September 1, 2004

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu