Fisher-Price picks up new tech to power its ELAs
On the heels of launching last year's PowerTouch system, which lets kids use their fingers to navigate interactive books, Fisher-Price is getting ready to take another giant step forward in electronic learning aid innovation. The toyco has picked up exclusive rights to use a new kind of technology that can scan text and images, interpret what they are, and then spit out information about them. The optical reader was invented by Paris-based tech company PurpleEyes, and FP is planning to use it to power up a line of learning toys that are scheduled to roll out in 2005.
September 1, 2004
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