Want to give away free tunes? Sony Connect is lovin’ it

With JupiterResearch's market analysts projecting that sales for digital music will reach US$270 million this year, on-line tunes are clearly prized by consumers, a fact not lost on McDonald's. The scope of its Big Mac Meal Tracks summer promo, which gave away codes for free songs with every Big Mac meal deal purchase, was impressive - covering North America, the U.K., France and Germany and a library numbering hundreds of thousands of songs. And toiling in the shadows of the Golden Arches to help make such a grand-scale musical connection was a brand-new Sony division that's now on the hunt for other promo partners.
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September 1, 2004

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