Mattel plays Trump card with new R/C line

Mining a rather unusual source of inspiration, Mattel has turned to reality TV for its latest new concept. The El Segundo, California-based toy manufacturer was recently featured on Donald Trump's TV vehicle The Apprentice (Mark Burnett Productions), and the design team came away from the experience with a brand-new R/C line called Morph Machines that was dreamed up and developed by a competing team of entrepreneurs.
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October 1, 2004

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