Pepsi speed-dials the flavor factory

Everyone knows that soft drinks are one of the biggest moneymakers in QSR-land, but Pepsi and one of its Yum! Brands fast-food partners are hoping that the lure of exclusive flavors will help them rake in even more beverage bucks. The cola giant and Taco Bell have pooled resources to create a proprietary tropical lime Mountain Dew flavor to complement the chain's Mexican-inspired food.
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October 1, 2004

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