With the goal of building solid kids entertainment brands that can play in multiple media streams, a triple threat of top execs have come together under the wing of media conglomerate Diversified Entertainment Properties Group to form TripleTake Media. Hitting the market with several new properties in tow, the company plans to source original content including books, unpublished manuscripts and branded toy products for concepts that have the potential to be TV series, direct-to-videos and consumer products programs.

The new company is helmed by head of business development David Wollos (former president of the David Wollos Company and a founding partner of Entertainment Media Consultants) and DoubleTake Productions’ two principles Al Lowenheim and David Hamby, who will respectively serve as head of business affairs and head of creative affairs.

With offices in L.A. and New York, TripleTake’s MO is to turn properties into fully realized brands both domestically and internationally by finding the right production and licensing partners. The group will take on six to 10 projects a year, helping to shape scripts and bibles, and offering seed financing through Beverly Hills, California-based Diversified. ‘We would bring to the table a portion of the pre-production costs, and could possibly help in the distribution arena,’ says Wollos.

TripleTake’s initial slate of projects is as varied as a good salad bar, and the company wants to keep it that way. One of the first properties the partners will be shopping around is Pen Dragon, a fantasy graphic novel and script treatment from first-time screenwriter Chris Canole that TripleTake plans to turn into a live-action film or TV series. Pen Dragon is about a teenager who inherits Leonardo DaVinci’s drawing tools, which bring to life whatever they sketch.

The company will also rep a number of books and graphic novels coming out of ibooks and Komikwerks, including soccer star Mia Hamm’s September release Winners Never Quit and the Dragonkin trilogy by Robin Wayne Bailey. Wendy Rouillard’s preschool book series Barnaby, published by Scholastic, is in the market for a production partner to help it transform into an animated series. And rounding out TripleTake’s portfolio is a line of pet care products called Crazy Pets, which targets kid and retails in mass pet care chains like PETsMART. TripleTake is helping the brand create an interactive DVD for 2005, as well as actively shopping for a prodco to work on an animated series.

The mobile game potential of each property the company takes on will also be seriously considered since TripleTake has a co-development agreement with game developer Bonus Mobile.